OptiShop is a solution that allows you to integrate an e-commerce platform to your website. It is an online store where you can sell products / services on the white label platform. This e-commerce platform, delivered turnkey, is available in white label. This means that it will be accessible to your customers from your website, under a subdomain that you have selected.
If you are looking for a solution for the sale of products, without going through a third party website or without having to develop a platform, opt for OptiShop.